A pitch deck is one of the key tools of the startup toolkit. Why? It’s because pitch decks are fundamental to scoring that funding, scoring that 1st place in a competition, and scoring your first clients.
If it’s your first time dealing with pitch decks and you’re still unclear about what exactly they are and what they include, you’ve come to the right place.
A pitch deck is a succinct presentation that is made using apps like Powerpoint, Google Slides, or Slidebean, for instance. It’s the chance to present the main idea behind your product or service. Even more importantly, your pitch deck clarifies what value it’ll bring to people.
You’ve got some main elements that every pitch deck should contain:
Fear not, these are only a vague idea of what’s needed in a pitch deck. Towards the end of this article, we’ll give a basic step-by-step approach from finish to end to make the perfect pitch deck with easy-to-understand examples from our very own company GoStartup.
Why does a startup need a pitch deck?
Pitch decks are fundamental to score all kinds of financial help and assistance to get your startup up and running to begin with. However, pitch decks can be used for well-established startups for financial investments that would further propel them towards maybe even becoming a unicorn!
Pitch decks are not only used for getting money, but also for entering competitions! Not only might there be monetary rewards for having a great product and great deck, but you’ll get great publicity for your startup.
There are plenty of competitions across the world that give startups the chance to impress with their pitch decks for fame (and usually some fortune!). Examples of these competitions include:
Who sees a pitch deck?
Pitch decks are a fundamental way to present all the necessary info of your fantastic company. Pitch decks are traditionally presented to
With respect to these various groups and people, each pitch deck needs to be changed somehow to suit them. Let’s take a look at the different groups of people looking at your pitch deck and what information you’ll need to emphasise and what you should reduce attention on.
Presenting the Pitch Deck to Investors
Investors are focused on the money, no doubt about it. Both Venture Capitalists and Angel Investors are highly focused on the foundation of the company, who you are and how you’ll launch yourself into success.
The main things you want to focus on when making a pitch deck for investors is the team’s cohesion and skills on top of the financial situation. That means speaking longer about your team and putting more emphasis on current finances and projections. Being able to show you’re a long-term fit for providing society the product or service you’re promising is something at the forefront of investors’ minds.
You should be able to highlight the diversity in your team in particular and how diverse your skillset is in making an idea reality.
TL;DR to present your pitch deck to investors, you should emphasise:
Presenting the Pitch Deck to Competition Juries
Usually, this largely depends on what the competition is looking for! For most general competitions about pitching, they want a balanced overview of your product or service. However, this doesn’t really provide the clarification someone needs for preparing for a competition.
Our tips to create a smashing pitch deck for competition juries specifically:
Here’s a video we made in the Slush 100 pitching competition of 2021. You can see how the timeframe given in many competitions can result in skipping past valuable information but the gist is still there:
Presenting the Pitch Deck to Potential Clients
When you come up with a product or service, getting those first few customers can feel like an insurmountable challenge but with a pitch deck, you can make your life a lot easier. Usually, once you’ve scored some meetings with people who might be interested in using your product, presenting a pitch deck can provide your ideas in a succinct and professional way.
The main advice us at GoStartup would offer is simple: people love people. Spend plenty of time describing what your product or service does, absolutely, but learn about your potential client and focus on your team element. Being able to personally connect is one of the best way to score deals, partnerships, and loyal customers.
Overall, you can take away that:
What’s included in a pitch deck?
To give a clear idea of what’s expected in a pitch deck, here’s a quick and concise rundown.
The team is a great place to finish off a pitch deck because it leaves the product or service on a high note: who the people are making this possible. This is a chance to highlight how great the team is and what skills they have that will make the company a success.